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10 THINGS TO KNOW ABOUT SELLING IN A 55+ COMMUNITY
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·2 min read

   Selling a property in a 55+ community requires some specific knowledge and considerations due to the age-restricted nature of the community.

Here are some important things to know when selling in a 55+ community:

  • 1. Age Restrictions: 55+ communities typically have age restrictions, meaning at least one resident in the household must be 55 or older. Make sure your potential buyers meet these age requirements.

  • 2. Community Rules and Regulations: These communities often have rules and regulations that govern various aspects of living, including property maintenance, noise levels, and even the number of occupants in a home. Ensure your potential buyers understand and are willing to adhere to these rules.

  • 3. Community Amenities: Highlight the amenities that the 55+ community offers, such as recreational facilities, golf courses, fitness centers, and social clubs. These can be attractive selling points.

  • 4. Market to the Right Audience: Focus your marketing efforts on reaching potential buyers who meet the age requirements and may be interested in this type of community.

  • 5. Home Modifications: Many 55+ residents are looking for homes with age-friendly modifications, such as grab bars, wider doorways, and single-level living. Consider making these modifications if your property doesn't already have them.

  • 6. Low Maintenance: Older buyers often seek properties that require minimal maintenance. If your property has low-maintenance features, be sure to emphasize them.

  • 7. Active Adult Communities: Some 55+ communities are specifically designed for active adults and offer a wide range of activities and services. Highlight these features in your marketing.

    Mention nearby healthcare facilities, hospitals, and other services that cater to an older population, as this can be a significant selling point.

    Emphasize the lifestyle benefits of the community, including the tranquility, social activities, and the sense of community that often comes with living in these communities.

  • 8. Homeowners' Association (HOA) Fees: Make sure potential buyers are aware of any HOA fees and what they cover. These fees can impact a buyer's budget and should be clearly communicated.

  • 9. Financial Requirements: Some 55+ communities may have financial requirements or restrictions, such as income or asset thresholds. Ensure that your buyers can meet these requirements.

  • 10. Resale Restrictions: Check if the community has any restrictions on how the property can be resold, and ensure that your potential buyers are aware of these conditions.

   Selling a property in a 55+ community can be a successful endeavor if you are well-informed about the specific needs and preferences of this demographic and can effectively market the property accordingly.